AN ASSESSMENT OF THE STRATEGIES FOR MARKETING ANTI-AIDS DRUGS IN NIGERIA A CASE STUDY OF ROCHE LIMITED

AN ASSESSMENT OF THE STRATEGIES FOR MARKETING ANTI-AIDS DRUGS IN NIGERIA A CASE STUDY OF ROCHE LIMITED

Abstract

This study was undertaken to assess the strategies for marketing antiaids drugs in Nigeria, A Case Study of Roche Nigeria Limited the first pharmaceutical company to introduce Anti-Aids drugs in Nigeria. AIDS, a deadly disease, is rising fast to the top of our public Health agenda from a relatively obscurity ten years ago. The great
innovations in drug therapy have given hope to physicians and patients alike, the combination of drugs have been documented to delay disease progression and improve quality of life. It is now almost possible to live a normal life with AIDS. The study therefore will further enhance combating this problem if an effective marketing strategy is identified, as a necessary measure towards arresting the alarming rate of death due to AIDS. It will also
serve as an indispensable guide for pharmaceutical companies intending to introduce and / or to adopt strategic marketing decisions on Anti-AIDS drugs in Nigeria.

TABLE OF CONTENT

Title page- – – – – – – – – i
Approval page – – – – – – – -ii
Dedication – – – – – – – – -iii
Acknowledgement – – – – – – – -iv
Abstract – – – – – – – – – -v
Table of content – – – – – – – -vi

CHAPTER ONE
INTRODUCTION – – – – – – – -1
1.0 Background of the study – – – – -1
1.1 Statement of the problem – – – – -5
1.2 Purpose of the study – – – – – -6
1.3 Significance of the study – – – – -8
1.4 Research questions – – – – – -9
1.5 Scope of the study – – – – – – -10

CHAPTER TWO

LITERATURE REVIEW – – – – – – -11

CHAPTER THREE

Research methodology – – – – – – -39
Design of study – – – – – – – -40

CHAPTER FOUR

Presentation, analysis and interpretation of data – -48

CHAPTER FIVE

Summary of findings – – – – – – -60
Conclusion – – – – – – – – -61
Recommendations – – – – – – – -62
Suggestions for further research – – – – -64
References – – – – – – – – -65
Appendix I – – – – — – – – -68
Questionnaire. – – – – – – – -69

AN ASSESSMENT OF THE STRATEGIES FOR MARKETING ANTI-AIDS DRUGS IN NIGERIA A CASE STUDY OF ROCHE LIMITED