MANAGING HEALTH CARE SERVICES FOR PROFIT A CASE STUDY OF SELECTED PRIVATE HEALTH ESTABLISHMENTS IN KADUNA METROPOLIS)

MANAGING HEALTH CARE SERVICES FOR PROFIT A CASE STUDY OF SELECTED PRIVATE HEALTH ESTABLISHMENTS IN KADUNA METROPOLIS)

Abstract

The Medical Profession is one the most learned and noble professions in all ages. However, the medical practitioners have allowed the profession to degenerate in status because of motives or profit and financial gain. Quack and unethical practices are fast gaining ground. In the world over, there is the prohibition of advertisement in the medical profession; however, there are no ethical or legal provision to protect the profession from market forces such as competition, inflation and socio-economic pressures that have their bearings as well. Twenty selected Private Hospiials within the Kaduna Metropolis were studied, problems identified and some recommendations made. It was observed that marginal profit and customer satisfaction are inversely related to clinic size. Essentially, the medical practitioners need to develop their business skills and apply the appropriate business strategies and techniques lor the effective management of the hospital, patients and the employees, for profit without breaching their professional ethics and oath.

TABLE OF CONTENT

Title page- – – – – – – – – i
Approval page – – – – – – – -ii
Dedication – – – – – – – – -iii
Acknowledgement – – – – – – – -iv
Abstract – – – – – – – – – -v
Table of content – – – – – – – -vi

CHAPTER ONE
INTRODUCTION – – – – – – – -1
1.0 Background of the study – – – – -1
1.1 Statement of the problem – – – – -5
1.2 Purpose of the study – – – – – -6
1.3 Significance of the study – – – – -8
1.4 Research questions – – – – – -9
1.5 Scope of the study – – – – – – -10

CHAPTER TWO

LITERATURE REVIEW – – – – – – -11

CHAPTER THREE

Research methodology – – – – – – -39
Design of study – – – – – – – -40

CHAPTER FOUR

Presentation, analysis and interpretation of data – -48

CHAPTER FIVE

Summary of findings – – – – – – -60
Conclusion – – – – – – – – -61
Recommendations – – – – – – – -62
Suggestions for further research – – – – -64
References – – – – – – – – -65
Appendix I – – – – — – – – -68
Questionnaire. – – – – – – – -69

MANAGING HEALTH CARE SERVICES FOR PROFIT A CASE STUDY OF SELECTED PRIVATE HEALTH ESTABLISHMENTS IN KADUNA METROPOLIS)