Impact of Public Relations Practices on Information Service Delivery and Perceptions of Librarians in Federal University Libraries in North-Central Nigeria

To accomplish this, a descriptive survey research design was adopted. The research population consisted of one hundred and thirty-eight (138) librarians from the university libraries under examination. Given the manageable size of the population, a total enumeration approach was applied, wherein every individual within the study’s scope was included. Data collection was carried out through the distribution of questionnaires. Out of the 138 questionnaires distributed, a total of 121, representing 88%, were successfully collected and utilized for subsequent analysis.

The data analysis predominantly employed descriptive statistical methods, encompassing frequency counts, percentages, and graphical representations. The findings of the study revealed a comprehensive range of services offered to library users, encompassing lending services, inter-library loan services, exhibition displays, user education services, library publications, referral services, selective dissemination of information, consultancy services, reference services, and more.

Furthermore, the study elucidated that effective public relations practices play a pivotal role in bolstering the image of librarians among library users. This influence is achieved through mechanisms such as elevating job performance, cultivating positive interpersonal relationships between librarians and users, raising awareness about the array of available information services, boosting library patronage, increasing the utilization of information resources by users, and enhancing user satisfaction. Additionally, the study emphasized the value of public relations in facilitating the identification of users’ information needs and in fostering a conducive environment for library users.

In terms of challenges, the study exposed several barriers that obstruct the seamless application of public relations strategies to bolster information service delivery and enhance the image of librarians in federal university libraries. These challenges included the use of unclear language, frustration arising from unfavorable working conditions, inadequate listening skills, limited funding, insufficient enthusiasm for public relations activities, deficient communication skills, and a lack of interpersonal aptitude, among others.

Based on the study’s findings, recommendations were formulated. It was suggested that the library management within the examined universities should orchestrate seminars and training sessions focusing on work etiquettes, effective communication skills, and interpersonal relations for librarians. Additionally, platforms for users to express their concerns about rendered services should be established. Moreover, it was advised that motivational incentives should be extended to librarians to ensure optimal performance.

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