THE IMPACT OF INTEGRATING E-COMMERCE IN BUSINESS EDUCATION CURRICULUM FOR GLOBAL COMPETITIVENESS

THE IMPACT OF INTEGRATING E-COMMERCE IN BUSINESS EDUCATION CURRICULUM FOR GLOBAL COMPETITIVENESS

ABSTRACT 

This research project aims to examine the impact of integrating e-commerce in business education curriculum for global competitiveness. In today’s digital era, e-commerce plays a crucial role in shaping the global business landscape. It has transformed the way businesses operate, connect with customers, and expand their reach beyond borders. This study seeks to explore the influence of integrating e-commerce in business education curriculum on equipping students with the knowledge, skills, and mindset needed to thrive in the global marketplace.

A mixed-methods research design will be employed, utilizing surveys, interviews, and statistical analysis to collect data from business education students, educators, employers, and industry professionals. The research objectives include assessing the effectiveness of e-commerce integration in enhancing students’ understanding of global business practices, analyzing the impact of e-commerce on students’ skills development, evaluating the perceptions of stakeholders regarding the value of e-commerce integration, and identifying challenges and best practices in implementing e-commerce in business education.

The findings of this research project will contribute to the existing body of knowledge by providing insights into the impact of integrating e-commerce in business education curriculum for global competitiveness. The research will assess the effectiveness of e-commerce integration in improving students’ knowledge and understanding of global business practices, including international marketing, supply chain management, and cross-border transactions. It will evaluate the impact of e-commerce on students’ skills development, such as digital literacy, data analytics, online marketing, customer relationship management, and global collaboration. Additionally, the study will explore the perceptions of stakeholders, including students, educators, employers, and industry professionals, regarding the value and relevance of e-commerce integration in business education. It will identify challenges and best practices in implementing e-commerce in the curriculum, considering factors such as resource constraints, faculty training, industry partnerships, and pedagogical approaches.

The implications of this research extend to educational institutions, business educators, policymakers, and the business community. The findings will provide educational institutions with insights into the effectiveness of e-commerce integration and inform curriculum development and instructional strategies that foster global competitiveness. Business educators can benefit from the research outcomes by understanding the importance of e-commerce knowledge and skills in preparing students for the global business environment and developing effective teaching approaches. Policymakers can utilize the research findings to inform policy reforms that support the integration of e-commerce in business education and promote the country’s competitiveness in the global marketplace. The business community can benefit from the research outcomes by gaining insights into the value of e-commerce-trained graduates and establishing collaborations with educational institutions to enhance the relevance of business education programs.

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