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EVALUATING THE EFFECTIVENESS OF ARGUMENTATION TECHNIQUE IN PERSUASIVE DISCOURSE.
Title: Evaluating the Effectiveness of Argumentation Techniques in Persuasive Discourse
Abstract:
Persuasive discourse plays a crucial role in various domains, such as politics, advertising, and public speaking, where the goal is to influence the audience’s attitudes, beliefs, or behaviors. Argumenation techniques are fundamental tools used in persuasive discourse to present compelling arguments and convince the audience of a particular viewpoint. This study aims to evaluate the effectiveness of argumentation techniques in persuasive discourse by examining their impact on audience perception and attitude change.
The research employs a mixed-methods approach, combining quantitative analysis of audience responses and qualitative assessment of argumentation strategies. A sample of participants is exposed to persuasive discourse presentations that utilize different argumentation techniques, such as logical reasoning, emotional appeals, evidence-based arguments, and rhetorical devices. Following the presentations, participants complete surveys to assess their attitudes, beliefs, and cognitive processing of the arguments presented.
The quantitative analysis focuses on measuring the changes in participants’ attitudes and beliefs before and after exposure to persuasive discourse. It also investigates the relationship between specific argumentation techniques employed and the magnitude of attitude change. Statistical methods, such as t-tests and correlation analysis, are utilized to identify significant differences and associations.
The qualitative analysis involves a detailed examination of the argumentation techniques employed in the persuasive discourse presentations. Content analysis is conducted to identify recurring patterns, rhetorical strategies, and persuasive language used in each presentation. Additionally, participants’ open-ended responses are analyzed to gain insights into their perceptions of argumentation techniques and persuasive effectiveness.
The findings of this study contribute to the understanding of how argumentation techniques influence the effectiveness of persuasive discourse. By evaluating the impact of different techniques on audience attitudes and beliefs, it provides valuable insights for practitioners and researchers seeking to improve persuasive communication strategies. The study’s results may inform the development of guidelines and best practices for crafting persuasive messages that effectively engage and persuade diverse audiences.
- Keywords: persuasive discourse, argumentation techniques, attitude change, perception, quantitative analysis, qualitative analysis, audience response, persuasive communication.
EVALUATING THE EFFECTIVENESS OF ARGUMENTATION TECHNIQUE IN PERSUASIVE DISCOURSE.
