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In 2016, Forbes reported that over 35 percent of the American workforce was freelance. This simply means that rather than having a salaried position, freelance employees made money one job or project at a time. In the world of writing, the percentage of freelance employees might be even higher. While businesses realize the value of quality written content, it doesn’t always make financial sense to have a writer on board as a full-time employee. Freelance writing can take on many forms, just some of which are outlined below.
Different Types of Freelance Writing
Blog Posts
If you have a website and you want to attract new readers, then you need to have content. New and relevant written content is critical, and blog posts are often the best way to cover a wide range of topics pertaining to your business. Hiring a freelance content writer can be the best way to come up with meaningful, well-written content. You can supply writers with the titles for blog posts, and you can even provide them with outlines, key bullet points or keywords to use. Then, they can create content that looks professional and helps your business put its best foot forward.
Technical Writing
The field of technical writing is filled with freelance professionals. Technical writing can involve a number of jobs, but it often means writing highly detailed, technical manuals for a specific audience. If your business creates machinery, for example, you might hire a freelance technical writer to craft the operation manuals for those machines. This doesn’t need to be flowery or SEO-driven content; it needs to be focused and geared toward niche readers. This is often not something that can be done by those who aren’t professional writers, so it makes sense to bring on a freelance professional to handle the project.
Website Copy
When someone types your full website address into their browser and reaches your homepage, are you proud of what comes up? It’s important to have website copy that describes your business, your services and who you are as a company. Even if you’re passionate about what you do, it can be hard to put that all into words. A professional writer can craft website copy that draws in readers, is clear and can keep people on the page. Website copy starts with your homepage, but it can also include the text for landing pages, an about us page, a contact page and any other pages that potential customers might see.
Real Estate Writing
Freelance writers can also help real estate businesses improve their content. When you’re selling a home or a plot of land, pictures are key. However, a great description of the property can be just as captivating. There may be times when you need to write content that will attract potential buyers and get them to reach out to you. Professional writers can craft a strong call to action that can encourage both buyers and sellers to take the next steps. When a hefty commission is on the line, it’s worth investing in quality writing services that can make a difference.
Catalog or Product Descriptions
Any retail business will need to put together product descriptions for their inventory. The more different types of items you have to sell, the more work it takes to craft product descriptions. It is important for each product description to sound unique and appealing, but the descriptions also have to be accurate. Finding that balance can be tricky, which is why it is often a good idea to hire a writer for the job. Hiring a writer in a freelance capacity means that you can have great product descriptions for a website launch or for the publication of a new catalog. Once the project is complete, you can stop paying for a writer’s freelance services. Hire a writer
Press Release Writing
A press release is a way to announce something new for your business. You might have a press release to announce a new hire for the company, or you can use a press release to tell the public about a new service or product that is available. A press release is your means of communicating something important to the world. Make sure that the press release does your business justice by hiring a professional to draft it. Freelance writing sites like Textbroker can connect you with writers who excel in creating captivating and effective press releases across a wide range of industries.
Legal Writing
Freelance legal writers are able to craft legal content for lawyers, legal firms or companies that are marketing to the legal industry. A legal writer might need to write the copy for a law firm’s website, or they can write up brochures for prospective clients. In a more advanced capacity, a writer might draft legal briefs or summarize the results of major court cases. Legal writers need to be familiar with the legal system and be excellent writers. For this specific combination, hiring a freelance professional is often the right choice. That way, you’ll get quality content without committing to a full-time employee contract. Hire a writer
Video Dialogue Writing
An often overlooked form of writing that freelancers can take on is video dialogue writing. Many businesses create video content, and the images and video used are often the focus. However, there also needs to be quality written content to complement the visual content. A writer can help put together the dialogue for a training video or the narration for a short creative film. Hire a writer
