The effect of packaging in the marketing strategy as tools for increased profitability[a case study of ecobank plc]
Format: Ms Word, Ms Word | Pages: 78 | Price: ₦5000 | Chapters: 1-5
THE EFFECT OF PACKAGING IN THE MARKETING STRATEGY AS TOOLS FOR INCREASED PROFITABILITY (A CASE STUDY OF ECOBANK PLC) INTRODUCTION The nature of most consumer products makes it imperative …