Relevance of marketing information system in the achievement of organizational objective [a case study of Nigeria bottling company]

RELEVANCE OF MARKETING INFORMATION SYSTEM IN THE ACHIEVEMENT OF ORGANIZATIONAL OBJECTIVE [A CASE STUDY OF NIGERIAN BOTTLING COMPANY]

Table of Content
Title page
Approval Page
Dedication
Acknowledgement
Abstract
Table Of ContentCHAPTER ONE
1.1INTRODUCTION

1.2 Background Of The Study
1.3 Objective Of Study
1.4 Research Question
1.5 Significant Of The Study
1.6 Scope Of The Study
1.7 Limitation Of The Study
1.8 Definition Of Terms

CHAPTER TWO
2.1 LITERATURE REVIEW

2.2 Definition Of Marketing Information System
2.3 Concept Of Marketing Information System
2.4 Information System
2.5 Components Of Marketing Information System
2.6 The Need For A Marketing Information System
2.7 Organization Objective
2.8 Impact Of Marketing Information System On Organization

CHAPTER THREE
3.1 RESEARCH METHODOLOGY

3.2 Research Design
3.3 Population Of The Study
3.4 Sampling Procedure
3.5 Data Collection Method
3.6 Questionnaire Design
3.7 Validity And Reliability Of Instrument
3.8 Description Of Data Analysis Tools

CHAPTER FOUR
4.1 DATA PRESENTATION AND ANALYSIS

4.2 Analysis Of Data From Administered Questionnaire

CHAPTER FIVE
5.1 SUMMARY, CONCLUSION RECOMMENDATIONS

5.2 Summary Of Findings
5.3 Implications Of The Result And Findings
5.4 Conclusions
5.5 Recommendations65
Bibliography
Reference
Appendix
Questionnaire

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