AN ASSESSMENT OF CORPORATE SOCIAL RESPONSIBILITY ON ORGANISATIONAL PERFORMANCE IN THE BANKING INDUSTRY (A CASE STUDY OF UNITED TRADING COMPANY NIGERIA PLC.)
This research study has comprehensively delved into the effect social responsibility on organizational performance with First Bank Plc as a case study. The objective of this study is to examine whether social responsibility enhances customer’s patronage and to examine whether social responsibility has effect on the profit of the organisation. The survey research method was employed in this study and the questionnaire was the main research instrument used in collecting information from the respondents. Thus, chi-square statistical tool was
used to analyse the collected data and conclusion was drawn from the analysis that the respondent strongly believes and accept that social responsibility have impact on organization performance and it was revealed that consumer’s patronage depend on the extent which a company is socially responsible.