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ASSESSMENT OF SOCIETY FOR FAMILY HEALTH (SFH) COMMUNICATION STRATEGIES FOR MATERNAL AND CHILD HEALTH IN MAKARFI AND SABON GARI LOCAL GOVERNMENT AREAS
Abstract:
This study examined the communication strategies used by Society for Family Health (SFH) on Maternal and Child Health (MCH) in Makarfi and Sabon Gari Local Government Areas in Kaduna State. The aim of the study is to assess the effectiveness or ineffectiveness of the communication strategies used by SFH for maternal and child health. The study adopted Health Belief Model (HBM) and Protection Motivation Theory (PMT). Data was collected using Focus Group Discussion (FGD), Key Informant Interview (KII) and Questionnaires. 4 KIIs and 9 FGDs were conducted on SFH staff and pregnant women/nursing mothers respectively, while 45 questionnaires were distributed to health workers in the selected health facilities covered by SFH. Probability and non-probability sampling technique were adopted; the simple random sampling was used in selecting 9 PHCs in Makarfi and Sabon- Gari LGA and 4 key informants from Society for Family Health were purposively selected for the key informant interviewed. The data was analysed using the descriptive statistics and percentage frequency distribution table. Findings show that the Communication Strategies used by SFH are interpersonal communication, mass media, posters, antenatal visits, and women and men meetings. Also, the research reveals that these strategies are effective as the women have attested to the fact that they now practice exclusive breastfeeding, attend antenatal, do family planning and many other components of Maternal and Child Health (MCH). Based on the findings the study recommends that there should be constant repetition of the different MCH messages through various strategies especially interpersonal communication which the women prefer
ASSESSMENT OF SOCIETY FOR FAMILY HEALTH (SFH) COMMUNICATION STRATEGIES FOR MATERNAL AND CHILD HEALTH IN MAKARFI AND SABON GARI LOCAL GOVERNMENT AREAS
