Custom Pottery Business Plan

Executive Summary

Kaolin Calefactors (KC) is an Oregon company that designs and manufactures production and custom dishware. The designs can be anything that the customer would like, however, Sue Glazer’s genre is modern or popular art. The typical customer is either someone purchasing a handmade gift for a friend/relative, or someone who is interested in owning unusual everyday dishware.

Kaolin Calefactors is a unique business opportunity that will allow Sue Glazer to combine her love for ceramics and parlay this affinity into a money making venture.

Kaolin Calefactors will leverage their competitive advantage of a customer-centric business model to rapidly gain market share in the custom dishware niche. Profitability will be reached by month nine and revenues for year three are projected to reach $78,000.

1.1 Objectives

The objectives for the first three years of operation include:

• To create a company whose goal is to exceed customer’s expectations.
• To increase the number of custom clients by 20% per year.
• To develop a sustainable start-up business that leverages a hobby into a business.

1.2 Mission

Kaolin Calefactors’ mission is to design and construct the finest dishware pottery. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall into place. Our services will exceed the expectations of our customers.

1.3 Keys to Success

The key to success is innovative design and a customer-centric approach.