Video Documentation Service Business Plan

Executive Summary

Safe Keeping has been developed through much research to address public concern with protecting their property. Owner John Walter worked in law enforcement for over twenty years, with the last five as a commander for the burglary unit of the Eugene Police Dept. Safe Keeping will go into businesses and private residences and make a video tape record of all the belongings in that business and residence.

We will also act as a consultant in advising people on how they can better protect their property. All videos are strictly confidential and a copy of each will be stored in a vault at our business location. Start up expenses are $4,000 including the cost of a video camera. The start up costs are being financed by John Walter. Safe Keeping’s target market strategy is based on becoming an attractive choice for businesses and private homeowners in the greater Eugene, Springfield area.

Our target markets will be small to large businesses wanting documentation of their belongings for insurance purposes. Private home owners will also be targeted with the same services. We want to provide superior in customer service, security knowledge, and maintain the strictest confidentiality.

There will be a simple but comprehensive website developed by an outside consultant, maintained by John Walter. The website will show what services we have to offer and what the associated costs will be. Owner John Walter will manage all aspects of the business which includes bookkeeping, overseeing one employee Joe Norten. John will be the consultant in advising businesses and homeowners on security issues.

Safe Keeping is looking for a growth rate in sales of 10% for Year 1, to total in excess of $116,000 in total revenues. This is a new niche for the security industry that has not been tapped and Safe Keeping is excited to serve the citizens of the Eugene, Springfield area in the coming year and the future.

1.1 Objectives

1. Realize an annual growth rate of 10% in Year 2.
2. Maintain a gross margin of at least 40% each month.
3. Generate an average of $116,000 in sales the first year.

1.2 Keys to Success

The primary keys to success for the company will be based on the following factors:

• Sell our services with excellent customer service and support.
• Continue a supportive relationship with law enforcement agencies.
• Retain customers to generate repeat purchases of our services.
• Referrals from our existing customer base.

1.3 Mission

Safe Keeping intends to provide a security service that helps the business and homeowners feel more at ease with the security of their property. Protecting and insuring ones property touches people in a very personal way.

Safe Keeping intends to give quality customer service keeping the clients privacy and feelings at the forefront. Our service will help people protect the belongings that they have worked so hard to acquire, and will advise clients in preventative protection.