ANALYSIS OF MARKETING CHANNEL AND MARKET STRUCTURE OF DRIED FISH IN MAIDUGURI METROPOLIS OF BORNO STATE, NIGERIA

The study examined channel and market structure of dried fish in Maiduguri Metropolis of Borno State, Nigeria. Data were obtained using structured questionnaire. Three (3) major dried fish markets were purposely selected out of the seven (7) markets in the study area to reflect areas where dried fish sellers are predominantly found. A total of 100 respondents from the three (3) markets were randomly selected for the study. Descriptive statistics, Ginni coefficient, least square simple regression and budgetary techniques were used as analytical tools. The result reveals that marketing channel is divided into wholesalers and retailers of fresh and processed fish (dried fish). The finding also indicates that the values of Ginni coefficient were (0.5478) and (0.5252) for wholesalers and retailers, respectively. And the dried fish market had non competitive behaviour with monopolistic nature. The finding also reveals that (82%) of the marketers engaged in marketing Grade C dried fish products. The result of economies of scale reveals that the coefficient of wholesalers was (-0.005) while that of retailers was (-0.741) and are all negative but, statistically significant at 1% and 5%, respectively. It was recommended that local dried fish marketers should be organized into cooperative groups and government should provide adequate infrastructural facilities such as good road net work and market facilities.

Keywords: Marketing channel, Market Structure, Dried fish, Borno State, Nigeria.

ANALYSIS OF MARKETING CHANNEL AND MARKET STRUCTURE OF DRIED FISH IN MAIDUGURI METROPOLIS OF BORNO STATE, NIGERIA