STRATEGIES FOR EFFECTIVE MARKETING OF PETROLEUM PRODUCTS A CASE STUDY OF UNIPETROL NIGERIA PLC.

STRATEGIES FOR EFFECTIVE MARKETING OF PETROLEUM PRODUCTS A CASE STUDY OF UNIPETROL NIGERIA PLC.

Abstract:

This work has taken a look at marketing generally and particularly at marketing strategies as it affects the Marketing of Petroleum Products by UNIPETROL NIGERIA PLC. The five strategies being presently adopted by the Company in its Marketing efforts are also highlighted and discussed. Finally, for the reader to appreciate UNIPETROL’S contribution to Nigeria’s Economic Development, an effort is made to look at the functions of the various departments within it as well as a brief history of the Company.

 

TABLE OF CONTENT

Title page- – – – – – – – – i
Approval page – – – – – – – -ii
Dedication – – – – – – – – -iii
Acknowledgement – – – – – – – -iv
Abstract – – – – – – – – – -v
Table of content – – – – – – – -vi

CHAPTER ONE
INTRODUCTION – – – – – – – -1
1.0 Background of the study – – – – -1
1.1 Statement of the problem – – – – -5
1.2 Purpose of the study – – – – – -6
1.3 Significance of the study – – – – -8
1.4 Research questions – – – – – -9
1.5 Scope of the study – – – – – – -10

CHAPTER TWO

LITERATURE REVIEW – – – – – – -11

CHAPTER THREE

Research methodology – – – – – – -39
Design of study – – – – – – – -40

CHAPTER FOUR

Presentation, analysis and interpretation of data – -48

CHAPTER FIVE

Summary of findings – – – – – – -60
Conclusion – – – – – – – – -61
Recommendations – – – – – – – -62
Suggestions for further research – – – – -64
References – – – – – – – – -65
Appendix I – – – – — – – – -68
Questionnaire. – – – – – – – -69

STRATEGIES FOR EFFECTIVE MARKETING OF PETROLEUM PRODUCTS A CASE STUDY OF UNIPETROL NIGERIA PLC.

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