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EVALUATION OF THE ROLE OF DISTRIBUTION STRATEGIES IN ENHANCING SALES OF ROOFING SHEET: A STUDY OF EMENITE LTD.
ABSTRACT
This project work is tittled ’’ Evaluation Of The Role Of Distribution Strategies In
Enhancing Sales Of Roofing Sheet: A Study Of Emenite Ltd’’. It is pertinent to
state that the production process cannot be said to be complete until the good
reach the final consumer. The perpetual unavailability of the product in some
regions of the country that its distribution strategies could not effectively
enhance sales as would have been expected. This study assess the impact of
distribution channels in emenite roofing company, availability, measure its
significant effects on the distribution strategies of the firm and make
recommendations toward enhancing better strategies for the company’s
performance. The population in this study were one hundred and data used were
primary and secondary sources while 85 was returned valid. Data collected were
analyzed using simple percentage ratio and chi-square statistical technique. At
the end of the study the researcher discover that poor road network significantly
affect the cost of the product and the railway which could have been alternative
means of transportation is not functioning for some times now. Findings shows
that the company does not pay adequate attention to promotion campaign. The
study recommend that Emenite Ltd should open depots in viable towns in the
country so that there will be distribution effectiveness and the product can be
extended far wide
TABLE OF CONTENT
Title page- – – – – – – – – i
Approval page – – – – – – – -ii
Dedication – – – – – – – – -iii
Acknowledgement – – – – – – – -iv
Abstract – – – – – – – – – -v
Table of content – – – – – – – -vi
CHAPTER ONE
INTRODUCTION – – – – – – – -1
1.0 Background of the study – – – – -1
1.1 Statement of the problem – – – – -5
1.2 Purpose of the study – – – – – -6
1.3 Significance of the study – – – – -8
1.4 Research questions – – – – – -9
1.5 Scope of the study – – – – – – -10
CHAPTER TWO
LITERATURE REVIEW – – – – – – -11
CHAPTER THREE
Research methodology – – – – – – -39
Design of study – – – – – – – -40
CHAPTER FOUR
Presentation, analysis and interpretation of data – -48
CHAPTER FIVE
Summary of findings – – – – – – -60
Conclusion – – – – – – – – -61
Recommendations – – – – – – – -62
Suggestions for further research – – – – -64
References – – – – – – – – -65
Appendix I – – – – — – – – -68
Questionnaire. – – – – – – – -69
EVALUATION OF THE ROLE OF DISTRIBUTION STRATEGIES IN ENHANCING SALES OF ROOFING SHEET: A STUDY OF EMENITE LTD.
