STRATEGIES FOR MARKETING OF AGRICULTURAL INPUT IN NIGERIA:

STRATEGIES FOR MARKETING OF AGRICULTURAL INPUT IN NIGERIA:

ABSTRACT
This study is on marketing strategy as applied in farmers supply company (KDS) ltd. It tries to assess the company’s present marketing mix strategies against the dynamic Nigerian business environment. Formal strategy evaluations and annual strategy reviews are growing in use, having already risen to become a standard management practice in most large companies. The reader will find that while some of the strategies are in practice, a lot more have not
been effective and some never introduced. Serious inadequacies are observed in the areas of promotion, these include lack of advertising budget, no sales promotion and packaging was not given any due consideration as a strategy.

TABLE OF CONTENT

Title page- – – – – – – – – i
Approval page – – – – – – – -ii
Dedication – – – – – – – – -iii
Acknowledgement – – – – – – – -iv
Abstract – – – – – – – – – -v
Table of content – – – – – – – -vi

CHAPTER ONE
INTRODUCTION – – – – – – – -1
1.0 Background of the study – – – – -1
1.1 Statement of the problem – – – – -5
1.2 Purpose of the study – – – – – -6
1.3 Significance of the study – – – – -8
1.4 Research questions – – – – – -9
1.5 Scope of the study – – – – – – -10

CHAPTER TWO

LITERATURE REVIEW – – – – – – -11

CHAPTER THREE

Research methodology – – – – – – -39
Design of study – – – – – – – -40

CHAPTER FOUR

Presentation, analysis and interpretation of data – -48

CHAPTER FIVE

Summary of findings – – – – – – -60
Conclusion – – – – – – – – -61
Recommendations – – – – – – – -62
Suggestions for further research – – – – -64
References – – – – – – – – -65
Appendix I – – – – — – – – -68
Questionnaire. – – – – – – – -69

 

STRATEGIES FOR MARKETING OF AGRICULTURAL INPUT IN NIGERIA:

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