THE EFFECT OF PRICING ON THE CONSUMPTION OF PHARMACEUTICAL PRODUCTS IN NIGERIAN HOSPITALS

THE EFFECT OF PRICING ON THE CONSUMPTION OF PHARMACEUTICAL PRODUCTS IN NIGERIAN HOSPITALS

ABSTRACT
Price is seen as the amount for which a product, service or idea is offered
for sales regardless of its worth or value to potential buyers. Where as pricing in
the other hand is the process of determining this value and converting it into
monetary terms and then making comparison in the market place.
Factors like customers demand, competitors activities and production cost,
are often the major determinants of price.
The study of A.B.U. Teaching Hospital was undertaken so as to have an
insight on how price affect the consumption of Pharmaceutical products.
The major findings of the research are that, the Hospital Pharmacy Shop
does not set price arbitrary and that price has little effect on the consumption of
Pharmaceutical products. However the study revealed that availability and
quality of drugs has a far greater effect on the consumption of a pharmaceutical
product.
Apart from providing a basic framework of research on the organization
understudy, this research has highlighted the general view of pricing. Thus the
findings are likely to be of great interest or importance to both the hospital
management and the pharmacists.

TABLE OF CONTENT

Title page- – – – – – – – – i
Approval page – – – – – – – -ii
Dedication – – – – – – – – -iii
Acknowledgement – – – – – – – -iv
Abstract – – – – – – – – – -v
Table of content – – – – – – – -vi

CHAPTER ONE
INTRODUCTION – – – – – – – -1
1.0 Background of the study – – – – -1
1.1 Statement of the problem – – – – -5
1.2 Purpose of the study – – – – – -6
1.3 Significance of the study – – – – -8
1.4 Research questions – – – – – -9
1.5 Scope of the study – – – – – – -10

CHAPTER TWO

LITERATURE REVIEW – – – – – – -11

CHAPTER THREE

Research methodology – – – – – – -39
Design of study – – – – – – – -40

CHAPTER FOUR

Presentation, analysis and interpretation of data – -48

CHAPTER FIVE

Summary of findings – – – – – – -60
Conclusion – – – – – – – – -61
Recommendations – – – – – – – -62
Suggestions for further research – – – – -64
References – – – – – – – – -65
Appendix I – – – – — – – – -68
Questionnaire. – – – – – – – -69

THE EFFECT OF PRICING ON THE CONSUMPTION OF PHARMACEUTICAL PRODUCTS IN NIGERIAN HOSPITALS

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