INVESTIGATING THE ROLE OF PODCASTS IN PROMOTING CULTURAL AWARENESS

INVESTIGATING THE ROLE OF PODCASTS IN PROMOTING CULTURAL AWARENESS

Abstract:
In recent years, podcasts have gained significant popularity as a medium for sharing information and engaging with diverse topics. This study aims to investigate the role of podcasts in promoting cultural awareness and fostering cross-cultural understanding. Through a comprehensive review of existing literature, this research explores the potential of podcasts to bridge cultural gaps, challenge stereotypes, and facilitate meaningful cultural dialogues.

The study utilizes a mixed-methods approach, combining qualitative and quantitative analyses. Firstly, qualitative analysis involves content analysis of a diverse sample of podcasts that explicitly address cultural topics or themes. This analysis explores the strategies employed by podcast creators in presenting cultural narratives and promoting cultural awareness. The examination of podcast narratives, storytelling techniques, and guest selection provides insights into the potential impact of podcasts on listeners’ cultural perceptions.

Secondly, quantitative analysis includes surveys and interviews with podcast listeners to examine their experiences and perceptions regarding cultural awareness. The survey data will be collected from a diverse sample to assess the extent to which podcasts contribute to listeners’ cultural knowledge, sensitivity, and appreciation. The interviews will provide in-depth insights into the ways in which podcasts have influenced listeners’ attitudes, behaviors, and interactions with individuals from different cultures.

The findings of this research have implications for both podcast creators and listeners. For creators, the study offers valuable insights into effective strategies for designing podcast content that promotes cultural awareness and facilitates intercultural dialogue. By understanding the impact of podcasts, creators can tailor their content to enhance cultural understanding and foster inclusivity.

For listeners, the study sheds light on the potential benefits of engaging with podcasts as a means of expanding cultural horizons. Understanding how podcasts can contribute to cultural awareness may encourage individuals to seek out diverse content, challenge their preconceived notions, and engage in more meaningful cross-cultural interactions.

In conclusion, this study aims to contribute to the growing body of literature on the role of podcasts in promoting cultural awareness. By examining both podcast content and listener experiences, it offers valuable insights into the potential of podcasts as a tool for fostering cultural understanding, challenging stereotypes, and promoting inclusivity in an increasingly globalized world.

Table of Contents
Title Page – – – – – – – – – – i
Declaration – – – – – – – – – – ii
Certification – – – – – – – – – – iii
Dedication – – – – – – – – – – iv
Acknowledgements – – – – – – – – v
Table of Contents – – – – – – – – – vi
List of Tables – – – – – – – – – – x
List of Appendices – – – – – – – – – – xi
Abstract – – – – – – – – – – xii

 

CHAPTER ONE

INTRODUCTION

1.1 Background to the Study – – – – – – – – 1
1.2 Statement of the Problem- – – – – – – – 3
1.3 Research Questions- – – – – – – – – 5
1.4 Objectives of the Study- – – – – – – – – 6
1.5 Research Hypotheses- – – – – – – – – 6
1.6 Scope of the Study- – – – – – – – – 7
1.7 Significance of the Study- – – – – – – – 7

1.8 Limitations of the Study- – – – – – – – 8

CHAPTER TWO
LITERATURE REVIEW AND THEORETICAL FRAMEWORK
2.1 Introduction- – – – – – – – – – 9
2.2 General review
2.3 Review of related article
2.4 Review of Empirical Studies – 13
2.5 Theoretical Framework- – – – – – – – 18
2.6.1 Expectation Disconfirmation Theory- – – – – – – 19

 

CHAPTER THREE
METHODOLOGY
3.1 Introduction- – – – – – – – – – 23
3.2 Research Design- – – – – – – – – 23
3.3 Population of the Study- – – – – – – – – 23
3.4 Sample Size and Sampling Technique- – – – – – – 23
3.5 Source and Methods of Data Collection- – – – – – 25
3.6 Measurement of Variables- – – – – – – – 26
3.7 Techniques of Data Analysis- – – – – – – – 26
3.8 Justification for Technique of Data Analysis- – – – – – 26
3.9 Research Model- – – – – – – – – – 27

CHAPTER FOUR
DATA PRESENTATION AND ANALYSIS
4.1 Introduction- – – – – – – – – – 28
4.2 Response Rate – – – – – – – – – 28
4.3 Data Screening and Preparation- – – – – – – 29
4.3.1 Analysis of Missing Values- – – – – – – – 29
4.3.2 Analysis of Outliers – – – – – – – – – 30
4.4 Results of Reliability and Validity Assessment- – – – – 30

CHAPTER FIVE
SUMMARY, CONCLUSION AND RECOMMENDATIONS
5.1 Summary of Findings – – – – – – – – 40
5.2 Conclusion – – – – – – – – – 41
5.3 Recommendations – – – – – – – – 41
5.4 Suggestions for Future Studies – – – – – – – 42
References – – – – – – – – – – 44

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