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A STATUTORY FRAMEWORK: A PANACEA FOR THE EMERGENCE OF VIABLE IMAGE RIGHTS EXPLOITATION IN NIGERIAN SPORTS
Abstract:
The emergence of viable image rights exploitation in Nigerian sports has been a topic of growing significance, given the rapid evolution of the sports and entertainment industry in the country. This abstract provides an overview of the crucial role that a well-defined statutory framework can play in catalyzing the growth and protection of image rights in Nigerian sports.
The Nigerian sports landscape is replete with talent, passion, and opportunities. However, despite the immense potential for commercialization and brand-building in this sector, the absence of a comprehensive legal framework to safeguard and monetize image rights has been a significant hindrance. This abstract argues that the implementation of a robust statutory framework is the panacea needed to unlock the full potential of image rights exploitation in Nigerian sports.
Key elements of a comprehensive statutory framework for image rights in Nigerian sports include:
- Defining Image Rights: The framework should provide a clear definition of what constitutes an individual athlete’s image rights, encompassing their name, likeness, voice, and other identifiable characteristics. This definition should be broad enough to cover various forms of media and commercialization.
- Ownership and Licensing: The framework should establish a framework for the ownership of image rights, including the primary athlete’s right to their image and the potential for licensing these rights to third parties, such as sponsors, broadcasters, and merchandise creators.
- Protection and Enforcement: A robust legal framework should include mechanisms for protecting image rights, such as recourse for unauthorized use or infringement. This could involve the establishment of a specialized sports image rights tribunal or arbitration process.
The emergence of viable image rights exploitation in Nigerian sports is not only essential for the economic growth of the industry but also for recognizing and preserving the rights of athletes as they build their personal brands. With a well-crafted statutory framework in place, Nigerian sports can attract more investment, foster a culture of respect for image rights, and empower athletes to maximize their commercial potential.
