INVESTIGATING THE IMPACT OF SOCIAL MEDIA AND ONLINE PLATFORMS IN REACHING AND EDUCATING THE PUBLIC ABOUT FORESTRY.

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INVESTIGATING THE IMPACT OF SOCIAL MEDIA AND ONLINE PLATFORMS IN REACHING AND EDUCATING THE PUBLIC ABOUT FORESTRY.

Abstract:

Forestry plays a critical role in environmental conservation, sustainable resource management, and climate change mitigation. In recent years, the dissemination of forestry-related information to the general public has evolved through the integration of social media and online platforms. This research project aims to investigate the impact of these digital tools in reaching and educating the public about forestry.

The objective of this study is to examine the extent to which social media and online platforms have influenced public awareness, knowledge, and engagement with forestry-related topics. We will employ a mixed-methods approach that combines quantitative analysis of social media data and surveys, as well as qualitative content analysis of online forestry-related content.

The research will encompass several aspects, including (1) an analysis of the reach and engagement of forestry-related content on popular social media platforms, (2) an assessment of the effectiveness of online forestry education campaigns, (3) an exploration of public perceptions and attitudes towards forestry issues in the digital sphere, and (4) a comparative analysis of different online platforms' roles in forestry education.

The findings of this research project are expected to provide valuable insights for policymakers, environmental organizations, and forestry stakeholders in optimizing their communication strategies to enhance public understanding and support for forestry. Furthermore, it will shed light on the potential of social media and online platforms as tools for promoting environmental education and advocacy, ultimately contributing to better forest management and conservation efforts.

By examining the impact of social media and online platforms in the context of forestry education and awareness, this study seeks to contribute to a more informed and engaged public, which is crucial for the sustainable management of forests and the protection of vital ecosystems.

TABLE OF CONTENTS

Title Page                                                                                        i

Declaration                                                                                     ii

Approval Page                                                                                iii

Dedication                                                                                      iv

Abstract                                                                                           vi

Table of Contents                                                                           vii

CHAPTER ONE: INTRODUCTION

1.1    Background of the study                                                      1

1.2    Historical background    3

1.3    Statement of the General Problem                                    4

1.4    Objective of the study                                                          5

1.5    Significance of the study                                                     5

1.6    Statement of hypothesis                                                      6

1.7    Scope of the study                                                                6

1.8    Limitation of the study                                                        7

1.9    Definition of terms                                                               7

CHAPTER TWO: LITERATURE REVIEW

2.0    Introduction                                                                          9

2.1    Review of related literature                                                9

2.2    Theoretical framework

2.3    Summary of review                                                              33

CHAPTER THREE: RESEARCH METHODOLOGY

3.1    Introduction                                                                          35

3.2    Research design                                                                   35

3.3    Area of study                                                                         35

3.4    Population of the study                                                        36

3.5    Sample size                                                                           36

3.6    Instrument for data collection                                            36

3.7    Reliability of the instrument                                              37

3.8    Validity of the Instrument                                                  38

3.9    Method of data Collection                                                   38

3.10  Method of Data Analysis                                                     39

CHAPTER FOUR: DATA PRESENTATION AND ANALYSIS

4.1    Introduction                                                                          41

4.2    Characteristics of the respondents                                    41

4.3    Presentation of Data Analysis                                            43

4.4    Discussion of Findings                                                        48

4.5    Summary of findings                                                           49

CHAPTER FIVE: SUMMARY, CONCLUSION AND RECOMMENDATIONS

5.1    Summary                                                                               51

5.2    Conclusion                                                                             52

5.3    Recommendation                                                                  53

Biography                                                                              54

Appendix                                                                               56

INVESTIGATING THE IMPACT OF SOCIAL MEDIA AND ONLINE PLATFORMS IN REACHING AND EDUCATING THE PUBLIC ABOUT FORESTRY.  GET MORE FORESTRY AND WILDLIFE PROJECT TOPICS & MATERIALS

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