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GENDER REPRESENTATION IN SPORTS MEDIA COVERAGE: A COMPARATIVE ANALYSIS.
Abstract:
This abstract provides an overview of a comparative analysis on gender representation in sports media coverage. The study aims to examine the portrayal of male and female athletes in sports media and explore potential disparities and biases that may exist between genders.
The research utilizes a comparative approach to analyze sports media coverage across different platforms, such as television broadcasts, online articles, and social media. A comprehensive content analysis is conducted on a diverse range of sports events and competitions, encompassing various sports disciplines and levels of competition.
Key indicators of gender representation, including the frequency and duration of coverage, the prominence of male and female athletes, and the nature of commentary and analysis, are examined. The study also considers factors such as the portrayal of gender stereotypes, the language used in describing athletes, and the overall tone and framing of sports narratives.
The comparative analysis extends across different regions and countries to assess potential variations in gender representation patterns. By examining media coverage from diverse cultural contexts, the study seeks to identify both commonalities and differences in the portrayal of male and female athletes.
The findings of this analysis will contribute to the existing body of research on gender representation in sports media. The study aims to shed light on any imbalances or biases that may exist in the coverage of male and female athletes, and highlight areas for improvement. The research also aims to provide insights and recommendations for media organizations, sports governing bodies, and other stakeholders to promote gender equality and fair representation within sports media.
Keywords: gender representation, sports media coverage, comparative analysis, male athletes, female athletes, disparities, biases, content analysis, gender stereotypes, cultural context, gender equality.
GENDER REPRESENTATION IN SPORTS MEDIA COVERAGE: A COMPARATIVE ANALYSIS. GET MORE SPORTS PROJECT TOPICS AND MATERIALS
