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PERCEPTION OF THE VALUE OF CLOTHING ACCESSORIES AMONG URBAN WOMEN IN THE FEDERAL CAPITAL TERRITORY, ABUJA
TABLE OF CONTENTS
Title Page i
Declaration ii
Approval Page iii
Dedication iv
Abstract vi
Table of Contents vii
CHAPTER ONE: INTRODUCTION
1.1 Introduction 1
1.2 Background of the study 3
1.3 Statement of the General Problem 4
1.4 Objective of the study 5
1.5 Significance of the study 5
1.6 Statement of hypothesis 6
1.7 Scope of the study 6
1.8 Limitation of the study 7
1.9 Definition of terms 7
CHAPTER TWO: LITERATURE REVIEW
2.0 Introduction 9
2.1 Review of related literature 9
2.2 Theoretical framework
2.3 Summary of review 33
CHAPTER THREE: RESEARCH METHODOLOGY
3.1 Introduction 35
3.2 Research design 35
3.3 Area of study 35
3.4 Population of the study 36
3.5 Sample size 36
3.6 Instrument for data collection 36
3.7 Reliability of the instrument 37
3.8 Validity of the Instrument 38
3.9 Method of data Collection 38
3.10 Method of Data Analysis 39
CHAPTER FOUR: DATA PRESENTATION AND ANALYSIS
4.1 Introduction 41
4.2 Characteristics of the respondents 41
4.3 Presentation of Data Analysis 43
4.4 Discussion of Findings 48
4.5 Summary of findings 49
CHAPTER FIVE: SUMMARY, CONCLUSION AND RECOMMENDATIONS
5.1 Summary 51
5.2 Conclusion 52
5.3 Recommendation 53
Biography 54
Appendix 56
Abstract:
The perception of the value of clothing accessories plays a significant role in shaping fashion preferences and consumption patterns among urban women. This study aims to explore the perception of the value of clothing accessories among urban women in the Federal Capital Territory (FCT), Abuja, Nigeria. By investigating the factors influencing their perception, this research seeks to contribute to a better understanding of the dynamics of fashion consumption and its impact on the urban women's lifestyle in the FCT.
The study adopts a qualitative research design, employing semi-structured interviews and focus group discussions to gather data from a sample of urban women residing in Abuja. Participants will be selected through purposive sampling, ensuring representation across different age groups, socio-economic backgrounds, and fashion preferences. The data collected will be analyzed using thematic analysis to identify emerging themes and patterns related to the perception of the value of clothing accessories.
The findings of this study will shed light on various aspects of the perception of the value of clothing accessories among urban women in Abuja. It will explore the influence of social, cultural, and economic factors on their fashion choices, including the significance of brand reputation, quality, functionality, and aesthetic appeal. Additionally, the study will examine the role of social media, peer influence, and personal experiences in shaping their perceptions.
The research outcomes are expected to provide valuable insights for fashion designers, retailers, and marketers targeting the urban women's market in the FCT. By understanding the factors influencing the perception of the value of clothing accessories, industry stakeholders can develop effective marketing strategies, product designs, and pricing models that cater to the specific needs and preferences of this consumer segment.
Overall, this study aims to contribute to the existing body of knowledge on fashion consumption and consumer behavior by focusing on the unique context of urban women in the FCT, Abuja. The findings will not only enhance academic understanding but also provide practical implications for the fashion industry, ultimately promoting sustainable and customer-centric approaches to fashion consumption.
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