Assessment for Acceptance of Accounting, Marketing and Office Technology Management Software Applications for Instructional Delivery among Business Education Lecturers in North-east Nigerian Universities

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Assessment for Acceptance of Accounting, Marketing and Office Technology Management Software Applications for Instructional Delivery among Business Education Lecturers in North-east Nigerian Universities

Abstract:
This study aims to assess the acceptance of accounting, marketing, and office technology management software applications for instructional delivery among business education lecturers in North-east Nigerian universities. With the increasing reliance on technology in various sectors, including education, it is crucial to understand the perceptions and attitudes of lecturers towards software applications in their instructional practices.

The research will employ a mixed-methods approach, combining quantitative surveys and qualitative interviews, to gather comprehensive data. A sample of business education lecturers from universities in the North-east region of Nigeria will be selected using a purposive sampling technique. The study will focus on three key software applications commonly used in business education: accounting software, marketing software, and office technology management software.

The quantitative phase will involve a survey questionnaire designed based on the Technology Acceptance Model (TAM). The questionnaire will assess lecturers' perceptions of the software applications' usefulness, ease of use, and their intention to use them in their instructional delivery. Descriptive and inferential statistical analyses will be conducted on the survey data.

The qualitative phase will consist of in-depth interviews with a subset of lecturers to explore their experiences, challenges, and suggestions regarding the adoption and integration of software applications in their teaching practices. Thematic analysis will be applied to the interview transcripts to identify patterns and themes.

The findings of this study will provide insights into the acceptance and adoption of accounting, marketing, and office technology management software applications among business education lecturers in North-east Nigerian universities. The results can inform policymakers, curriculum developers, and technology providers in designing effective strategies to enhance the integration of software applications in business education programs. Moreover, the study may contribute to the existing literature on technology acceptance and instructional practices in the Nigerian higher education context.

Keywords: software applications, instructional delivery, acceptance, business education, technology adoption, North-east Nigeria, accounting software, marketing software, office technology management software.

Assessment for Acceptance of Accounting, Marketing and Office Technology Management Software Applications for Instructional Delivery among Business Education Lecturers in North-east Nigerian Universities. GET MORE EDUCATION PROJECT TOPICS AND MATERIALS  

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