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IMPACT OF GOOD BUSINESS ETHICAL PRACTICES TO ENHANCE CUSTOMER PATRONAGE
ABSTRACT
This research project aims to examine the impact of good business ethical practices on enhancing customer patronage. In today’s competitive business environment, it is essential for organizations to establish and maintain strong relationships with their customers. Ethical practices play a critical role in building trust, fostering customer loyalty, and ultimately enhancing customer patronage. This study seeks to investigate the relationship between good business ethical practices and customer patronage and explore the mechanisms through which ethical practices influence customer behavior.
A case study research design will be employed, utilizing interviews, surveys, and document analysis to collect data from selected organizations known for their strong ethical practices. The research objectives include examining the impact of good business ethical practices on customer patronage, exploring the underlying mechanisms that drive this relationship, and identifying the specific ethical practices that have the most significant impact on customer behavior.
The findings of this research project will contribute to the existing body of knowledge by providing insights into the impact of good business ethical practices on enhancing customer patronage. The research will evaluate the influence of ethical practices on customer trust, satisfaction, loyalty, and intention to patronize a business. It will explore the mechanisms through which ethical practices shape customer perceptions, including the role of transparency, fairness, integrity, social responsibility, and ethical communication. Additionally, the study will identify the specific ethical practices that have the most significant impact on customer behavior, such as fair pricing, product quality and safety, customer privacy, responsible advertising, and ethical supply chain management.
The implications of this research extend to organizations, customers, policymakers, and regulatory bodies. The findings will provide organizations with insights into the importance of good business ethical practices in enhancing customer patronage, enabling them to develop and implement ethical guidelines and policies. Customers can benefit from the research outcomes by understanding the impact of ethical practices on their decision-making process and making informed choices in supporting businesses that align with their ethical values. Policymakers and regulatory bodies can utilize the research findings to inform policies and regulations that promote ethical practices in the business sector, ensuring a fair and transparent marketplace.
IMPACT OF GOOD BUSINESS ETHICAL PRACTICES TO ENHANCE CUSTOMER PATRONAGE,GET MORE PHD DISSERTATION BUSINESS EDUCATION HERE
