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EXTENT OF ACQUISITION OF DIGITAL MARKETING SKILLS FOR SELF RELIANCE AMONG BUSINESS EDUCATION STUDENTS IN TERTIARY INSTITUTIONS IN RIVERS STATE
Abstract:
This study investigates the extent to which business education students in tertiary institutions in Rivers State have acquired digital marketing skills for self-reliance. In today’s increasingly digitalized business landscape, possessing adequate digital marketing skills has become crucial for individuals aiming for self-reliance and success in their careers. However, it is essential to assess the level of digital marketing skills among business education students to identify any gaps and develop effective strategies to enhance their skill acquisition.
The study employs a quantitative research approach, utilizing surveys as the primary data collection method. A structured questionnaire is distributed to a representative sample of business education students in selected tertiary institutions in Rivers State. The questionnaire assesses various dimensions of digital marketing skills, including social media marketing, search engine optimization, content creation, data analysis, and digital advertising.
The data collected is analyzed using appropriate statistical techniques, including descriptive statistics, correlation analysis, and regression analysis, to determine the level of digital marketing skills among business education students. Additionally, the study explores the relationship between the extent of skill acquisition and factors such as access to digital resources, training programs, and academic curriculum.
The findings of this study provide valuable insights into the current state of digital marketing skills among business education students in Rivers State. The results will help identify areas where improvement is needed, inform curriculum development, and guide policymakers and educators in designing effective strategies to enhance students’ digital marketing skills.
The study’s outcomes are expected to contribute to the promotion of self-reliance among business education students by equipping them with the necessary digital marketing skills to excel in the modern business environment. Ultimately, this research aims to bridge the gap between theoretical knowledge and practical application, empowering students to become self-reliant and successful professionals in the field of digital marketing.
EXTENT OF ACQUISITION OF DIGITAL MARKETING SKILLS FOR SELF RELIANCE AMONG BUSINESS EDUCATION STUDENTS IN TERTIARY INSTITUTIONS IN RIVERS STATE. GET MORE BUSINESS EDUCATION PROJECT TOPICS AND MATERIALS
