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NATIVE LANGUAGE PRESENTATION OF MARKETING TRAINING AS A PANACEA TO INORDINATE APPLICATION OF AFRICAN TRADITIONAL SALES ENHANCER (ATSE) BY OSUN STATE MICRO-ENTREPRENEURS
Abstract:
This abstract highlights the potential of utilizing native language presentations in marketing training as a solution to the excessive reliance on African Traditional Sales Enhancer (ATSE) by micro-entrepreneurs in Osun State, Nigeria. ATSE refers to traditional practices and beliefs that are commonly employed to enhance sales and attract customers in local markets. While these traditional methods have cultural significance, their effectiveness in the current business landscape is questionable, leading to the need for alternative approaches.
This study proposes a marketing training program that focuses on delivering content in the native language of the micro-entrepreneurs in Osun State. The aim is to bridge the gap between traditional practices and modern marketing techniques, thereby equipping micro-entrepreneurs with the necessary skills to thrive in today’s competitive market.
The research will employ a mixed-methods approach, combining qualitative interviews and quantitative surveys to gather data from a sample of Osun State micro-entrepreneurs. The qualitative interviews will explore the perceptions and experiences of micro-entrepreneurs regarding the use of ATSE, while the quantitative surveys will assess the effectiveness of native language marketing training in enhancing their marketing practices.
The findings of this study will contribute to the body of knowledge on marketing training and its potential to transform micro-entrepreneurs’ marketing strategies. By incorporating native language presentations, the training program aims to increase micro-entrepreneurs’ understanding of modern marketing concepts and techniques while respecting their cultural heritage. This approach has the potential to empower micro-entrepreneurs to adapt to changing market dynamics and achieve sustainable business growth.
In conclusion, this research project seeks to address the issue of the inordinate application of African Traditional Sales Enhancer (ATSE) by Osun State micro-entrepreneurs. By introducing a marketing training program delivered in the native language, this study aims to provide a viable solution to enhance their marketing capabilities and facilitate their transition to more effective and culturally appropriate marketing practices.
NATIVE LANGUAGE PRESENTATION OF MARKETING TRAINING AS A PANACEA TO INORDINATE APPLICATION OF AFRICAN TRADITIONAL SALES ENHANCER (ATSE) BY OSUN STATE MICRO-ENTREPRENEURS. GET MORE BUSINESS EDUCATION PROJECT TOPICS AND MATERIALS
